Why the name change and new look? As we reflected on the work the Data Initiative has done over the past 20 years, we realized that we are more than just an “initiative.” It was time to create a name--and identity--that more clearly communicates who we are and what we do.
Looking ahead to the next 20 years, we realize that, as with all of Gary Community Investments’ assets, the Data Initiative is expected to become fully-invested within the Colorado community. To ensure that our work continues after Gary Community Investments ceases to exist, we are exploring the possibility of becoming a stand-alone organization, and we are focused on expanding our reach and impact throughout metro Denver and Colorado. Establishing a new brand for ourselves is part of this process.
Our new name, Shift Research Lab, and tagline, Data Driving Social Change, work together to illustrate our mission, which is to pioneer a data-driven culture that puts neighborhood-level information into the hands of people who can create change for low-income communities. Everything we do is people-centric. Our brand lives where data and humanity intersect.
The name Shift speaks to what we do on many levels. We are shifting the social sector’s mindset so its decision-making process is driven by reliable data as well as good intentions. We are shifting beliefs about data-sharing so that information is more openly accessible to individuals and organizations that are committed to social change.
As we focus on becoming self-sustaining and expanding our reach and impact, we are moving to a partial cost recovery model that matches our partners' ability to pay for our services, making us a more affordable option than for-profit data and research consultants. In addition, we will continue to offer our free community information tools and provide limited, free technical assistance to nonprofit partners.
Ultimately, our goal is to work collaboratively with others to create a positive shift in outcomes for low-income families and communities.